Privacy Policy

Plain English summary: We collect only what we need to run the platform. We do not sell your data. Your survey results are yours — you control who sees them.

1. Introduction

This Privacy Policy explains how Priority Bridge ("we," "us," or "our") collects, uses, shares, and protects information in connection with our platform, website, and services (collectively, the "Services").

By using our Services, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please do not use our Services.

2. Information We Collect

We collect information in the following ways:

Information you provide directly

• Account information: name, email address, job title, and organization name when you register.
• Survey responses: your answers to the Priority Bridge culture profile survey, used to generate your culture profile.
• Payment information: billing details processed securely through our payment processors. We do not store full credit card numbers.
• Communications: messages you send to us via email or support channels.

Information collected automatically

• Usage data: pages visited, features used, session duration, and clickstream data.
• Device and browser information: IP address, browser type, operating system, and device identifiers.
• Cookies and similar technologies: see Section 7 below.

Information from third parties

• If you connect third-party services (e.g., for SSO), we may receive profile information from those providers consistent with your privacy settings on those services.

3. How We Use Your Information

We use collected information to:

• Provide, operate, and improve the Services.
• Generate and display your culture profile and related reports.
• Process transactions and send related communications (receipts, invoices).
• Send product updates, feature announcements, and — where you've opted in — marketing communications.
• Respond to your questions and support requests.
• Monitor for fraud, abuse, and security incidents.
• Comply with legal obligations.
• Conduct anonymized research and analysis to improve our methodology and platform.

We do not sell your personal information to third parties.

4. Survey Data and Participant Control

Your culture profile survey responses are yours. We store them to generate your profile and enable you to share it at your discretion.

Sharing your results: You share your results with organizations by providing your email and a unique code. This sharing is an active choice you make — we do not automatically share your identifiable results with any organization.

Aggregate and anonymized data: We may use aggregated, de-identified data (where individual responses cannot reasonably be re-identified) for benchmarking, research, and product improvement. This data is not linked to you personally.

Opting out: You may request deletion of your survey profile at any time by contacting us at info@prioritybridge.com. Note that data already shared with an organization prior to your deletion request cannot be recalled from that organization's records.

5. How We Share Information

We share information only in the following circumstances:

With organizations you authorize: When you share your culture profile with an organization using your code, we provide that organization access to your profile.

With service providers: We engage vendors (e.g., cloud hosting, payment processors, analytics) who process data on our behalf under data processing agreements that restrict their use to providing services to us.

For legal compliance: We may disclose information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

Business transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction. We will notify you before your data becomes subject to a materially different privacy policy.

We do not sell, rent, or trade your personal information.

6. Data Retention

We retain personal information for as long as your account is active or as needed to provide Services. We retain survey data associated with your profile until you request deletion or close your account.

For organization accounts, we retain data for the duration of the subscription plus a reasonable period for billing and audit purposes, or as required by law.

Anonymized, aggregated data may be retained indefinitely for research and benchmarking purposes.

7. Cookies and Tracking

We use cookies and similar tracking technologies to:

• Keep you logged in across sessions (essential cookies).
• Understand how the Services are used (analytics cookies).
• Remember your preferences.

You can control cookies through your browser settings. Disabling certain cookies may affect Service functionality. We do not currently respond to "Do Not Track" browser signals, but you may opt out of analytics tracking by contacting us.

We do not use third-party advertising cookies.

8. Data Security

We implement industry-standard technical and organizational measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security reviews.

No method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

9. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us at info@prioritybridge.com and we will promptly delete it.

10. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention obligations.
• Portability: Request your data in a structured, machine-readable format.
• Objection / Restriction: Object to or request restriction of certain processing.
• Withdraw consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.

To exercise any of these rights, contact us at info@prioritybridge.com. We will respond within 30 days. We may need to verify your identity before acting on your request.

California residents: Please see our CCPA supplement below or contact us for your specific rights under California law.

11. International Data Transfers

Priority Bridge operates in the United States. If you are located outside the U.S., your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your jurisdiction.

Where required, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) for international transfers of personal data subject to GDPR or similar regulations.

12. Third-Party Links

The Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the revised policy on this page and updating the "Last Updated" date. For significant changes, we may also notify you by email. Your continued use of the Services after changes take effect constitutes your acceptance of the revised policy.

14. Contact Us

For questions, concerns, or to exercise your data rights, contact our Privacy team at:

Priority Bridge
info@prioritybridge.com
prioritybridge.com

We aim to respond to all privacy inquiries within 30 days.

Also see. Review our Terms of Service for platform usage rules. Read Terms of Service →