Priority Bridge
About Priority Bridge

We are the Culture People.

Every company has a culture. Few can measure it. We built Priority Bridge so leaders can see their culture team by team, and hire people who fit and stay.

The Big Nine, from MIT Sloan Management Review's Culture 500 researchAI powered insights
Our mission

Culture is the strongest force in a company, and the least measured.

Leaders talk about values every day, but few can show them in numbers. Priority Bridge measures the Big Nine for every person and every team, so culture becomes something you can compare, discuss and hire for.

One origin

The Big Nine are the nine values MIT Sloan Management Review used in its Culture 500 research. Priority Bridge measures them for people, teams and companies with one instrument.

Priority Bridge uses top AI models to synthesize the primary data it gathers.

Who we have worked with

Companies, and campuses.

Companies

Deloitte, Coca Cola Innovation, a CPG research group, a staffing firm in the Northeast, and a very large multistate, multistore, multibrand automotive group.

Schools whose students have used Priority Bridge

Augusta University, Carthage College, Liberty University, NC State University, Northwood University, Slippery Rock University, UNCW, University of Georgia, University of South Carolina and West Virginia University.

Where we come from

Priority Bridge is a portfolio company of Carnegie Mellon University's Swartz Center for Entrepreneurship, whose Project Olympus also helped launch Duolingo.

“Being able to measure and view potential cultural fit when hiring is a game changer.”

Verified user in insurance
5 of 5 on G2

“The customer service and support is awesome.”

Ahmad S., CEO
5 of 5 on G2

“Accurately points out which candidate is the right fit for your organizational culture.”

Cenk T.
5 of 5 on G2

“User friendly, good UI/UX, flexibility to choose variables.”

S.M. Farid Z., Head of HR Operational Services
4 of 5 on G2
Reviews as published on G2.
Publications

The research behind the method.

Published work on culture, fit and what happens to companies and people when they match, or do not.

Journal of Marketing Theory and Practice, 2026

When values align: overall and value specific person organization fit in salesperson outcomes.

Brauer, D., Brauer, E., and Tanner, E. C. A peer reviewed study of salespeople in one company: fit to the company predicted who stayed, and fit to the team predicted who sold.

Insights, CPCU Society, Fall 2024

The effect of cultural fit in mergers and acquisitions.

Brauer, D. F. and Brauer, D. B. Why most mergers miss their objectives, how cultural incompatibility drives it, and the case for measuring culture before the deal closes.

Read the article (PDF)Originally published in Insights. Shared with permission.
Real results

When people fit, the numbers move.

34%
more gross profit from the sellers who fit their team best.
Same team, same pay plan, same quarter.
5x
more likely to leave within six months when fit is low.
Staffing firm, 115 salespeople and managers.
94% vs 59%
One candidate. Two sales teams. Same company.
Know which team before the offer.
Real results, names removed. A B2B staffing firm and a privately held company with 140 locations: same nine values, same instrument, matched to outcomes each already tracks. Every culture is unique and results will differ.
Gross per seller
Sellers grouped by fit to their own team. One privately held company with 140 locations, June to August 2026. Names removed.
Two products

Two products. One measure.

1  ·  Culture Benchmark

Measure your culture, team by team.

Every team member ranks what matters most across the Big Nine. You get a culture profile for the company, every location and every department.

Explore Culture Benchmark →
2  ·  Culture Fit

See where every candidate fits best.

Candidates take a free MyCulture Profile in 4 to 9 minutes and share a code. You see their fit to the team they applied to, and where else they would thrive. It never disqualifies anyone.

Explore Culture Fit →
What we believe

Three lines.

Culture can be measured.Every team has a culture you can see in numbers, not just feel.
Every team is different.One company can hold many cultures. We measure each one.
Fit is a conversation, never a cutoff.The profile never disqualifies anyone. It shows where people will thrive.
What lasts is Integrity.
Priority points given to Integrity, by years with the company. One automotive group, 152 profiles, September 2026. Names removed.
Priority Bridge

Ready to see your culture?

A 15 minute call. We will show you what fit is worth in your numbers.

Talk to usEstimate your cost

Want your own profile? Get it free

We are the Culture People.